Market Segmentation – Hotel Sales and Marketing Market segmentation is a marketing procedure which involves dividing a huge goal market into subsets of patrons, organizations, or international locations that have, or are perceived to have, usual needs, interests, and priorities, …
Sales and Marketing Manager – Hotel Sales and Marketing A Sales and Marketing Manager manages the marketing strategy, advertising, promoting and sales of a hospitality property’s products (eg. rooms). He/she also manages the hotel as a brand, or makes sure …
Internet Marketing – Hotel Sales & Marketing Most hotels are now using the internet to communicate about, promote, and sell products and services. The advancement of technology has changed the way many hospitality organizations conduct business through Internet Marketing. Internet …
Hotel Marketing Mix and Hotel Sales & Marketing Hotel Marketing Mix is the term used to denote the tools and instruments that the marketer uses to influence demand. It can also be considered as the Four P’s – Product, Price, …
Hotel Marketing – Hotel Sales & Marketing WHAT IS HOTEL MARKETING ? – Philip Kotler defines marketing as ‘satisfying needs and wants through an exchange process’. Marketing is getting the right goods and services to the right people at the …
